Digital Television
Swisscom IPTV: The next generation of guestroom entertainment
Today, your guests spend less than 60 minutes on average per day watching TV. Their favorite TV programs are unavailable. The Pay-TV offering is limited. Finding the right music station is hit or miss. In today’s globalized business environment, travellers seek the comforts of a home away from home in their hotel room.
Imagine your guests finding their home TV programs in high-definition (HD) format in their rooms. They can enjoy their preferred series, receive current news from their homeland, select documentaries of interest, relax to their favorite music, and feel as if they were at home… or even better!
Providing over 1.3 million residential customers with Internet Protocol Television (IPTV) services, Swisscom is now offering an IP-based entertainment solution tailored to the needs of the hospitality industry. Swisscom IPTV will delight your guests with a broad program choice, a full HD viewing experience and an appealing interactive user interface. Plus, options that reach further in terms of service and personalization.
Facilitating your TV hardware choice
Swisscom IPTV supports a display resolution of 1920 x 1080 pixels. This translates into an impeccably clear and sharp image on your modern TV screens, fully leveraging the capabilities of today's HD-ready and full HD TV screens.
Moreover, Swisscom IPTV is compatible with a wide choice of consumer TV sets. Compared with the cost for hotel TV sets, this results in direct savings of 100-200 Euros per room and TV. Swisscom IPTV allows you to install consumer TV sets because all hotel-specific functonalities are embedded in the TV set-top box provided by us.
Programs that make sense
The days of limited program choice are over. Swisscom IPTV brings a virtually unlimited choice of live TV programs to your guest rooms. In addition, it allows a personalized line- up of programs, matching the individual country / language profile of each guest.
We are also offering a large selection of videos in 6 languages, along with trailers allowing your guests a qualified selection. However, some of your clients may not have enough time for a feature movie and prefer short content, be it a documentary, a TV series or a music clip. Swisscom IPTV responds to this need by proposing a broad choice of quality short movies covering sports, health, science, travel and other interests – with most programs being available in full HD quality.
Finally, more and more guests look for specific contents from the World Wide Web. Swisscom IPTV responds to this pronounced guest need by bringing Internet content to the TV screen.
Interactive User Interface
Usability is key. Think of today’s most popular consumer electronic devices, which seduce simply by their design and their ease of use.
Aiming at a comparable user experience at the hotel room, Swisscom IPTV proposes an intuitive interface that “feels” the guest’s preferences, processes and responds to them. To achieve this high degree of interactivity, Swisscom IPTV employs cutting-edge Adobe flash technology, representing a truly novel feature in hospitality. Our TV Mosaic lets your guests select a program with no more than three remote control clicks; and thanks to our Electronic Program Guide, they can easily browse programs while staying tuned.
Your TV screen, a key customer touch point
In the past already and today even more so, the TV screen is a central touch point for you to communicate with your guests. An average 88% of guests interact with the TV screen during their stay: What an opportunity for you to engage with your customers and serve them!
Swisscom helps you turn your TV screen into a truly interactive guest portal which – beyond speaking the language of your guest – will allow you to capture relevant customer information and make use of it in further personalizing your service delivery. We assist you in closing the loop between multiple guest-facing applications, from POS to property management to further room services, thus seizing the revenue potential of an integrated service delivery to your guests.
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